Susan McPherson has always had a foot in the non-profit world. With a number of years in a board position on Business Council for Peace, and working with Fabian Cousteau to help people to understand the importance of the oceans, but at Fenton, she was able to start helping corporations use tools that NGOs normally bring to advance the public good.
Our interview begins by defining Corporate Social Responsibility, discussing how technology companies are adopting CSR missions to both improve the environment and their bottom lines. We discuss B Corporations, how companies best implement CSR plans, and avoiding greenwashing by being authentic in your goals.
You can find out more about Susan’s work at her twitter address, @susanmcp1.