Business of Technology #3 – Anita Garamella Andrews on Data Analytics

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Anita Garamella Andrews is VP of Client Analytics Services at RJ Metrics. She has spoken about analytics and other topics at ETE 2013, as well as other events. She talks with Tracey and Ken about how analytics has changed with the advent of large quantities of data. Areas of conversation include data quality, the relative choice of metrics and accuracy versus making actionable information available, and the concept of product analysis.