TechCast #27 – Blue State Digital Jascha Franklin Hodge on Obama Social Media Campaign

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One of the highlights of the 2009 Philadelphia Emerging Technologies for the Enterprise Conference was our afternoon keynote from Jascha Franklin Hodge, from Blue State Digital.

Mr. Franklin Hodge cut his social media teeth working on the Howard Dean campaign.  Blue State Digital built and managed the Barack Obama campaign website, which provided news, email correspondence, coordination with official and unofficial leaders on events, YouTube and video/audio media, and more.

This keynote highlights the successes of properly using the internet and social media to run a successful campaign including contrasts with the McCain effort as well as discussion of lessons learned.

A copy of the presentation slides is being processed, and will be made available soon.  For now, you can view the slides from an earlier presentation at MIXX Canada, on Slideshare.