Philly ETE 2017 #17 – Building Better Teams to Build Better UX (Panel)

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Today’s business and technology leaders understand that a good user experience (UX) is a leading factor in product success and customer happiness. Popular dogma says that cross-functional, autonomous agile teams are the way to achieve great UX — but this isn’t always true. This panel of designers, developers, and tech leaders will discuss the sources of bad UI, what the biggest helpers and inhibitors are to successful cross-functional collaboration, and what leaders should (and should not) do to help.