Philly ETE 2023 — Shaping Up Your Development Process With Shape Up — Martin Snyder



37signals pioneered “Shape Up” a macro-level methodology focused on product/engineering collaboration, which was developed by their former Head of Strategy, Ryan Singer. Shape Up helped 37signals manage periods of extensive growth and a rewrite of their flagship product from scratch for its 2.0 release.

In the Foreword to Singer’s book, “Shape Up: Stop Running in Circles and Ship Work that Matters,” 37signals CEO Jason Fried explains that Shape Up does not require “daily stand ups, design sprints, development sprints, or anything remotely tied to a metaphor that includes being tired and worn out at the end. No backlogs, no Kanban, no velocity tracking, none of that.”

So what does “Shape Up” involve?

In this talk, Pinnacle 21 CTO Martin Snyder will cover the basics of this novel approach and share lessons learned from years of practice.

Pinnacle 21 is an early adopter of Shape Up and has scaled its implementation from a 30-person startup to being part of a 100+ person R&D organization at Certara, the company that acquired Pinnacle in 2021.

Link to slides:…

About Martin Snyder

Martin is a technology executive with extensive experience in the software industry that includes building and driving high-performance product development organizations. He is currently Vice President of Engineering at Pinnacle 21, which enables Life Sciences organizations to measure and improve the quality of their submission data. Pinnacle 21 was acquired by Certara in 2022, where he now serves as VP of Engineering for the Cloud Data Science team.

He is also an active member of the technology community as an organizer and frequent presenter for regional conferences and events, serving as leader of the Philadelphia Java User Group for three years and co-leader of the Philadelphia Area Scala Enthusiasts for four years. He has served on the programming committee for multi-day conferences including Philly ETE and The Northeast Scala Symposium, and his presentation credits include BoxWorks, LibertyJS, Philly JUG, Philly ETE, React Philly, and Northeast Scala Symposium. He has published and presented on a variety of topics over the years, most recently on Scala, JavaScript, and Functional Programming.

About the Conference

The Philly Emerging Technologies for the Enterprise (ETE) is the Mid-Atlantic’s premier developer’s conference. Entering its 17th year, we’ve brought world-class speakers — including some local favorites — to speak about leading-edge technologies being used today, and emerging technologies that will be important for attendees to know about in the near future.

Watch More

Check out our YouTube playlist to watch all the talks from Emerging Technologies for the Enterprise 2023.