Slice Communications and Chariot Solutions Presents
Unleashing AI in Marketing: Strategies to Transform Your Business
Join us for an insightful webinar exploring how AI can support your marketing strategy. Led by a panel of experts, this session will cover real-world applications, from content creation to inclusive prompt engineering. Attendees will gain actionable insights into leveraging AI for enhanced efficiency, deeper audience engagement, and measurable results. Whether you’re just starting with AI or looking to scale, this session will equip you with the knowledge and tools needed to unlock new opportunities in your marketing operations.
- Wednesday, January 15 at 2pm EST
- Location: Virtual, Webinar
- Cost: Free, but registration required
Together, we’ll explore:
- Practical Tools & Techniques: Learn about accessible AI tools for content generation, social media management, and customer segmentation.
- Data-Driven Decision Making: Discover how to harness AI for actionable data insights that improve targeting, messaging, and campaign performance.
- Ethics & Best Practices: Learn responsible AI usage guidelines to ensure ethical, transparent, and bias-free implementations.
- Future-Proof Your Skillset: Get ahead of the curve with emerging trends and insights into where AI is heading in the marketing field.
Manail Anis Ahmed
Manail Anis Ahmed is an AI, technology and society expert specializing in facilitating engagement around these issues among classrooms, communities, and business leaders. She advises global governments on public digital infrastructure and is a visiting lecturer at Princeton University. She has designed and taught Princeton’s first course on Responsible AI (a community auditing course), and is now independently designing a modular program on AI Literacy and Responsible Use.
Sujan Kapadia
As Director of Consulting, Sujan’s number one priority is to ensure the successful execution and delivery of each project by maintaining close relationships with consultants and clients in order to build highly productive and happy teams, providing technical leadership and mentoring, and partnering with the sales team to represent our capabilities and write proposals. Sujan has developed software for multiple industries, including defense, e-commerce, finance, telecom, and pharma, enabling him to quickly step into lead roles and build strong relationships with our clients. He also enjoys reaching out to the development community by presenting at meet ups and running workshops, recently focusing on Scala.
Rajat Kapur
As the Founder & CEO of &Marketing, Raj and his team strive to provide growing businesses unparalleled marketing strategy and execution services. Raj has more than two decades of experience in B2B and B2C marketing, sales, & strategy. He has led nearly 100 high-profile marketing strategy projects for Global 100, mid-sized clients, and SMBs, plus over a decade with General Electric and General Mills. He is a sought-after advisor and facilitator, with experience across five continents. He is known for bringing the best of ‘big company’ marketing and strategy to smaller companies without the baggage, his bias for practical implementation, and his unrelenting customer focus.
Anika Edrei
Anika focuses on driving operational excellence, alignment, and clarity at Slice Communications, leading strategic initiatives that enhance agency efficiency and profitability through improved analytics and reporting systems, documentation & knowledge management, & creative problem solving. Notably, Anika has led the creation of Slice Communications’ AI governance policy and best practices, alongside educational workshops to ensure all teams are on the same page. She has been instrumental in helping the agency and its team members navigate and embrace emerging technologies.
Moderated by Dana Schmidt
Dana Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. Her work has taken her from her hometown in Bucks County to New York City, to Denver, and back to Philadelphia–and even earned her an Emmy award along the way for her work on the “Women and Girls Lead” series at Rocky Mountain PBS. She has shared her expertise with digital marketers through outlets like Adweek, NBC10, 6ABC’s Inside Story, and has recently spoken on “AI in PR” as part of P-Worl’d national bootcamp series.