Commerce 360 CEO Lucinda Holt discusses technology waves and how organizations use them to their advantage. She compares four competing movements in adoption a new or disruptive technology: Custom development, Tooling, Applications and Platforms. She gives many examples from her own past and offers thoughts on how to “ride the waves” that may be appropriate for your organization. The presentation, once loaded, can be accessed at our presentations page It is a shockwave file, which should open in your browser. Click on the blank screen to start the slides. If you cannot run the presentation, you should install the latest Macromedia Flash player.