Philly ETE 2023 — Building And Deploying Omni-Channel Digital Experiences At Scale — Russ Danner



From personalized websites to mobile apps to immersive video, omnichannel digital experiences are all about making our customer journeys consistent, simple, and engaging for our audience throughout across all channels. But building and rolling out content-rich digital experiences for many channels and at scale can be anything but simple!

In this session, we’ll explore modern omnichannel experiences and the common challenges that product teams face when building and delivering them. We’ll discuss the latest industry trends, including headless architectures and composable business applications.

Most importantly, we’ll identify real-world solutions and success stories from both Fortune 500 enterprises and fast-growing startups. Join us to learn which team structures, processes, architectures, tech stacks, and best practices enable successful teams to deliver at scale and conquer the omnichannel beast.

About Russ Danner

Russ Danner is VP of Products at CrafterCMS, responsible for product management, product development and support, and overall success of enterprise clients, the open source community, and partner success. He is also the co-founder of the open source CrafterCMS project. Russ brings over 20 years of software architecture, design, and implementation experience. Prior to CrafterCMS, Russ was Web Experience Management Practice Director at Rivet Logic where he was responsible for web CMS implementations at clients such as Citrix, Harvard, Mastercard, Marriott, and Prior to Rivet Logic, he was team lead for digital at the Christian Science Monitor.

About the Conference

The Philly Emerging Technologies for the Enterprise (ETE) is the Mid-Atlantic’s premier developer’s conference. Entering its 17th year, we’ve brought world-class speakers — including some local favorites — to speak about leading-edge technologies being used today, and emerging technologies that will be important for attendees to know about in the near future.

Watch More

Check out our YouTube playlist to watch all the talks from Emerging Technologies for the Enterprise 2023.