A bottomless appetite for mobile experiences is forcing many businesses to accelerate their mobile strategies and for those with mobile presences to potentially rethink theirs.
Tracey Welson-Rossman talks to Edwige Robinson, the Vice President of Mobile Engineering Services at Comcast. What advice does Edwige have for businesses interested in bringing their product or service to phones, either via app or responsive website? What should be considered when planning a well-rounded mobile strategy? And once the mobile solution is implemented, how do you use customer data and behavior insights to make better, more informed business decisions?