15 Minutes With: Edwige Robinson on Mobile Strategy

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In today’s episode, our host Tracey Welson-Rossman talks to Edwige Robinson, the Vice President of Mobile Engineering Services at Comcast.

In the last 12 years, our mobile devices have changed the way we communicate, conduct business, and access information. Smart phone ownership is growing rapidly around the world, with a vast majority of Americans – 96% – now owning a cell phone of some kind.

So based on her experience heading up Mobile Engineering at a major player like Comcast, what advice does Edwige have for businesses interested in bringing their product or service to phones, either via app or responsive website? What should be considered when planning a well-rounded mobile strategy? And once a mobile solution is implemented, how do you use customer data and behavior insights to make better, more informed business decisions?

Tracey and Edwige discuss digital transformation during COVID-19, mobile strategy, and which mobile trends they’re watching in the coming years.

Is there anything you’d like us to discuss in this series? Email info@chariotsolutions.com, or leave a thought below.