ETE 2012 – Alex Hillman – Enterprise Makeover: Turning Cost Centers Into Profit Centers

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From the abstract:

As companies grow, the ability to undo decisions becomes more costly and more challenging. This talk is a reminder that technology decisions, unlike diamonds, aren’t forever. This talk will explore the legacy of a 40 year old company with 15 year old set of technology decisions that left them at a dead end for growth.

We’ll discuss the unique (and sometimes difficult) set of tech and strategic decisions we made which have led this company to reduce annual technology costs by over 70% and simultaneously open up multiple new channels of previously unattainable revenue.

This kind of makeover isn’t just a new haircut or a pair of designer jeans – it’s a whole new way of seeing yourself in the mirror.