ETE 2012 – Anna Bloom and Jeff Friedman – What Happened When Philly Launched a Social Network to Improve Neighborhoods?

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From the abstract:

Online connections have inspired offline action when it comes to political campaigns. How can a city leverage the power of online organizing to inspire new city leaders and make neighborhoods better offline? What is its role? And what are some of the challenges and barriers to inspiring community leaders to work with the city? In this discussion, we will explore what happened when the City of Philadelphia launched Change by Us, an online marketplace for community projects and offer some key lessons learned in the process. We will discuss how Code For American helped in this process.