ETE 2012 – Doug Bellenger – Case Study: Creating a Cross Platform Experience

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From the abstract:

During this talk, Doug will walk through Movitas’ successes and failures in creating a cross platform application that integrates destination information, communication functionality (messaging and calling), and social interaction for hotel and destination travelers. He’ll walk through the some of the development they’ve done to serve content to mobile web, hybrid applications, tablets, and desktops. He’ll also touch on the tools they used, working with multiple programming languages, creating API’s for internal use, hybrid versus native apps, and adjusting the presentation for different devices to meet users expectations.