Abstract
As technologists, it’s our job to stay on top of, and advocate for, new approaches. There are many valid reasons an enterprise might want to adopt cutting edge or experimental technology. That said, gratuitous use of technology without a well-vetted business case can be exceedingly costly and more likely to stifle innovation than support it.
It’s easy for a new or novel approach to become “a hammer looking for a nail” instead of serving a core business or customer needs. In this talk, I’ll walk through valid reasons a company might adopt new (or new to them) technology, things to consider when vetting an organizationally novel approach for intended use cases, and ideas on how to build a data-supported business case to gain buy in and approval.
Participants will walk away with practical, user-centered guidelines and methods to use during the product definition and early design stages of a new product’s lifecycle.
About Dorothy Danforth
Dorothy is strategist with over 20 years in software user experience and product research. As a user-centered design consultant, she has been an active partner in helping clients improve their B2B and enterprise systems, one user journey at a time. Dorothy is a life-long maker and outdoor enthusiast.