How To Promote Design Culture

Design in business is awesome and often misunderstood There are countless benefits of investing in design for digital products, from solving the right problems to increasing customer spending. Companies like Apple have proven design’s importance to success and market value, but that’s not enough for many companies.  Unlike sales or marketing, seeing direct numbers tied to investing in design can be difficult. A lot of companies have never had an established design practice, so they don’t know what they’re missing….